We’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.
We spend our days collaborating with the coolest people we know: fellow innovators.
Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.
At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.
We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.
Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:
We run multiple newsletters for innovators, including Traction Thinking and Founding with AI, and co-host the podcast Zero to Traction. Here are some recent things we’ve said:
Listen now | Your pilots are live, feedback is flowing—and nobody wants to pay full price. That’s not a pricing problem. It’s a signal about who your real customer actually is.
Read moreThis week in The Pivot: walking out of a pitch buzzing — sharp questions, warm energy, "we're so excited" — then getting a pass three days later. Engagement isn't fundability.
Read moreListen now | You called it an MVP. But did you actually test anything? Most founders confuse the first version of a product with what an MVP is supposed to do—and they pay for it later.
Read moreListen now | Investor feedback feels like a roadmap. It's not. Most of what you're hearing is a politely disguised no—and chasing it will cost you months you don't have.
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