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Who we are - Our superpower is asking the right questions.

We’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.

We spend our days collaborating with the coolest people we know: fellow innovators.

Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.

At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.

We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.

Startup launches
100+
Products & innovations
500+
Design sprints
100+

Our culture - We’re not f—ing around.

Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:

  • Do sh*t that matters. Life is short. Yesterday & tomorrow don’t exist. Make an impact — now.
  • Fail quickly and cheaply (but not epicly). Failure is inevitable; failure is data. True… but never fail more than you have to.
  • Don’t make the same mistake twice. Why revisit old mistakes when there is plenty of new ground to explore?
  • Never trust the vibes. “Gut” is a euphemism for motivated guessing. Vibes are great starting points, but they’re not data.
  • Be biased toward action. Thinking is where we get started, but it’s not how we make progress. When in doubt, do.
  • Crack jokes & crack up. If innovating isn’t fun and funny, you’re doing it wrong.

Recent articles

We run multiple newsletters for innovators, including Traction Thinking  and Founding with AI,  and co-host the podcast Zero to Traction.  Here are some recent things we’ve said:

You have to earn scale

Listen now | You think you’re ready to scale. Most founders do. This week: three startups test that assumption against the predictable-repeatable-scalable framework — and learn exactly why they’re not.

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You don't have a marketing problem.

You're investing in channels before you've proven a single one converts. Four questions tell you whether you've earned the right to spend, and most founders fail all four.

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Don’t avoid your customers.

Listen now | Most founders think busy means progress. But if nothing's hit a real customer yet, you're not building — you're hiding. Time to Customer is the metric that exposes the difference.

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Are you pivoting or just stacking assumptions?

Listen now | You’re not pivoting — you’re stacking assumptions and hoping one lands. There are really only three things you can change in a pivot, and mixing all of them at once is how startups disappear.

Read more

Ready to get to work?

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