Cool Story… but What Did You Learn?
If you’re telling a founder story that ends with a shrug and no new insight, it’s not traction — it’s startup fan fiction.
Read moreWe’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.
We spend our days collaborating with the coolest people we know: fellow innovators.
Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.
At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.
We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.
Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:
We run multiple newsletters for innovators, including Traction Thinking and Founding with AI, and co-host the podcast Zero to Traction. Here are some recent things we’ve said:
If you’re telling a founder story that ends with a shrug and no new insight, it’s not traction — it’s startup fan fiction.
Read moreStartups don’t die from a lack of effort — they die from false confidence. Let’s talk about how to stop tricking yourself and test what really matters.
Read moreIf your “validated” startup hasn’t converted a single customer, collected a dollar, or tested anything falsifiable, you’re not running a company — you’re just cosplaying.
Read moreEarly traction is dangerous if shallow. In this office hours, we talked about going beyond the surface, testing actual urgency, and staying grounded when feedback flatters but doesn’t convert.
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