Let’s talk →

Who we are - Our superpower is asking the right questions.

We’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.

We spend our days collaborating with the coolest people we know: fellow innovators.

Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.

At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.

We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.

Startup launches
100+
Products & innovations
500+
Design sprints
100+

Our culture - We’re not f—ing around.

Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:

  • Do sh*t that matters. Life is short. Yesterday & tomorrow don’t exist. Make an impact — now.
  • Fail quickly and cheaply (but not epicly). Failure is inevitable; failure is data. True… but never fail more than you have to.
  • Don’t make the same mistake twice. Why revisit old mistakes when there is plenty of new ground to explore?
  • Never trust the vibes. “Gut” is a euphemism for motivated guessing. Vibes are great starting points, but they’re not data.
  • Be biased toward action. Thinking is where we get started, but it’s not how we make progress. When in doubt, do.
  • Crack jokes & crack up. If innovating isn’t fun and funny, you’re doing it wrong.

Recent articles

We run multiple newsletters for innovators, including Traction Thinking  and Founding with AI,  and co-host the podcast Zero to Traction.  Here are some recent things we’ve said:

🧠 Deep dive — the 6 weapons killing your startup’s progress

Your startup doesn’t need more features. It needs Adderall.

Read more

Why Now, or Why Bother?

This week, Cam and JDM are tackling market timing. If your pitch is just “AI is hot” or “Gen Z exists,” then congrats — you’ve got a horoscope, not a startup.

Read more

Replay — The 3-Part Model That Gets Startups Funded

Most startups don’t lack effort — they lack a focused, testable path to their next raise. This is how we fix that, step by step.

Read more

Reasonable ask, or fantasy land?

If you’re raising millions based on signups, vibes, and a Canva landing page, you don’t need a term sheet—you need a wake-up call.

Read more

Ready to get to work?

Let’s talk →

Get in touch