AI will fix it!
If your AI strategy boils down to “GPT will save us,” congratulations — you’ve built a hallucination engine with no customers and a delusion score of 8.7.
Read moreWe’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.
We spend our days collaborating with the coolest people we know: fellow innovators.
Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.
At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.
We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.
Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:
We run multiple newsletters for innovators, including Traction Thinking and Founding with AI, and co-host the podcast Zero to Traction. Here are some recent things we’ve said:
If your AI strategy boils down to “GPT will save us,” congratulations — you’ve built a hallucination engine with no customers and a delusion score of 8.7.
Read moreMost waitlists are undercooked newsletters in disguise. Plus: using LOIs to unlock funding, when investors say "later" but mean "no", and whether your startup needs a TAM as big as your ambition.
Read moreIf your pricing model makes sense only to you, your accountant, and a dream journal — it’s not “disruptive,” it’s delusional.
Read moreIf your growth loop requires magical thinking, infinite scale, or customers to do your sales job, congrats—you’ve designed a sketchy startup.
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