We’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.
We spend our days collaborating with the coolest people we know: fellow innovators.
Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.
At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.
We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.
Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:
We run multiple newsletters for innovators, including Traction Thinking and Founding with AI, and co-host the podcast Zero to Traction. Here are some recent things we’ve said:
Listen now | You have MRR. You have customers. You're ready to raise. Except your entire pipeline runs on favors from people who already like you — and that's not a sales motion, that's a countdown.
Read moreThis week in The Pivot: over-raising to dodge your next round — giving away more equity, taking on a milestone you can't hit, and winding up back at the table anyway. From a worse spot.
Read moreListen now | Telling investors you have no competitors doesn’t make you bold — it makes you look like you haven’t done your homework. We break down the three ways that claim backfires, fast.
Read moreListen now | Should you raise $500K or $2M? We break down three real scenarios where founders face this exact choice—and why bigger isn't always better.
Read more