Let’s talk →

Who we are - Our superpower is asking the right questions.

We’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.

We spend our days collaborating with the coolest people we know: fellow innovators.

Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.

At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.

We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.

Startup launches
100+
Products & innovations
500+
Design sprints
100+

Our culture - We’re not f—ing around.

Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:

  • Do sh*t that matters. Life is short. Yesterday & tomorrow don’t exist. Make an impact — now.
  • Fail quickly and cheaply (but not epicly). Failure is inevitable; failure is data. True… but never fail more than you have to.
  • Don’t make the same mistake twice. Why revisit old mistakes when there is plenty of new ground to explore?
  • Never trust the vibes. “Gut” is a euphemism for motivated guessing. Vibes are great starting points, but they’re not data.
  • Be biased toward action. Thinking is where we get started, but it’s not how we make progress. When in doubt, do.
  • Crack jokes & crack up. If innovating isn’t fun and funny, you’re doing it wrong.

Recent articles

We run multiple newsletters for innovators, including Traction Thinking  and Founding with AI,  and co-host the podcast Zero to Traction.  Here are some recent things we’ve said:

Is it a deal or a death trap?

Listen now | That Fortune 500 pilot looks tempting, but is it worth pausing your working sales motion? We break down when enterprise deals are worth chasing—and when they’re just shiny distractions.

Read more

🧠 Your startup is a house of cards

You built for six months, launched, and… nobody cared. You assumed the customer, the problem, the channel, the messaging, the pricing, and the solution. It was a house of cards—and it collapsed.

Read more

🔀 Delegating your fear

This week in The Pivot: founders using delegation to avoid the things they fear, like hiring a sales rep before you know what sells.

Read more

Pivot, persevere, or pack it in?

Listen now | Three scenarios, same tough question: when do you double down vs. cut your losses? This week, we break down the evidence that actually matters when deciding whether to pivot.

Read more

Ready to get to work?

Let’s talk →

Get in touch