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Who we are - Our superpower is asking the right questions.

We’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.

We spend our days collaborating with the coolest people we know: fellow innovators.

Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.

At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.

We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.

Startup launches
100+
Products & innovations
500+
Design sprints
100+

Our culture - We’re not f—ing around.

Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:

  • Do sh*t that matters. Life is short. Yesterday & tomorrow don’t exist. Make an impact — now.
  • Fail quickly and cheaply (but not epicly). Failure is inevitable; failure is data. True… but never fail more than you have to.
  • Don’t make the same mistake twice. Why revisit old mistakes when there is plenty of new ground to explore?
  • Never trust the vibes. “Gut” is a euphemism for motivated guessing. Vibes are great starting points, but they’re not data.
  • Be biased toward action. Thinking is where we get started, but it’s not how we make progress. When in doubt, do.
  • Crack jokes & crack up. If innovating isn’t fun and funny, you’re doing it wrong.

Recent articles

We run multiple newsletters for innovators, including Traction Thinking  and Founding with AI,  and co-host the podcast Zero to Traction.  Here are some recent things we’ve said:

TAM I wrong?

Most startup TAMs are complete BS. We rated real examples from "college fridge rentals" to "AI legal platforms" - some scored zero points. Learn the bottom-up approach that actually works.

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🧠 Your TAM is meaningless (and investors know it)

Queue the investor eye roll! “We’re targeting the $500B productivity market, and if we capture just 1%…” Yikes. Here’s why your top-down TAM kills credibility — and how to build one that makes sense.

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Did they say that, or did you?

Stop asking customers "would you use this?" and start asking "tell me about the last time you..." The difference will save you months of wasted development. We break it all down.

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Founder's pie or founders crumble

That advisor who made 3 intros? They just claimed $800K of your Series A valuation. We break down why most founder equity splits are investor red flags waiting to happen.

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Ready to get to work?

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