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Who we are - Our superpower is asking the right questions.

We’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.

We spend our days collaborating with the coolest people we know: fellow innovators.

Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.

At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.

We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.

Startup launches
100+
Products & innovations
500+
Design sprints
100+

Our culture - We’re not f—ing around.

Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:

  • Do sh*t that matters. Life is short. Yesterday & tomorrow don’t exist. Make an impact — now.
  • Fail quickly and cheaply (but not epicly). Failure is inevitable; failure is data. True… but never fail more than you have to.
  • Don’t make the same mistake twice. Why revisit old mistakes when there is plenty of new ground to explore?
  • Never trust the vibes. “Gut” is a euphemism for motivated guessing. Vibes are great starting points, but they’re not data.
  • Be biased toward action. Thinking is where we get started, but it’s not how we make progress. When in doubt, do.
  • Crack jokes & crack up. If innovating isn’t fun and funny, you’re doing it wrong.

Recent articles

We run multiple newsletters for innovators, including Traction Thinking  and Founding with AI,  and co-host the podcast Zero to Traction.  Here are some recent things we’ve said:

From low conviction to high conviction

Wherein we break down three startups to show you the difference between vanity metrics and real traction—and why "we're not focused on revenue yet" is startup for "check out my cool hobby."

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🔀 Don't take objections at face value

This week in The Pivot: when a potential customer says "X controls the budget", or "you need to integrate with Y", how can you tell if it's areal obstacle—or just a polite exit?

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Live Q&A at GEW!

Welcome to the Traction Lab Podcast! We're consolidating brands, sharing why perfectionism kills startups, and explaining how to test ideas without building anything. Plus: fake doors, poker, & sandba

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🔀 Your price isn't the problem

This week in The Pivot: You launch, they try it, they love it, and they don't buy. "It's too expensive", they say. But they're lying to you. It's not about the price at all.

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Ready to get to work?

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