We’re a bespoke team of entrepreneurs, designers, and creatives who got together to do one thing: facilitate the launch of scale of world-changing innovations.
We spend our days collaborating with the coolest people we know: fellow innovators.
Our team works with startup founders, venture capital funds, accelerators, incubators, universities, economic development groups, and large enterprises to help them discover the right problems to solve, define the most impactful solutions, and test it all with real customers.
At The Right Box, we run rapid design sprints to facilitate innovation, from idea to product-market fit. We run a battle-tested, iterative process to launch & scale products with that magical combination of desirability, viability, and feasibility.
We can’t tell you what the right thing to think is, but we’re damn sure going to make you think about the right things.
Because neither are you. But that doesn’t mean we don’t have crazy fun doing what we love. These are the principles that guide us:
We run multiple newsletters for innovators, including Traction Thinking and Founding with AI, and co-host the podcast Zero to Traction. Here are some recent things we’ve said:
Queue the investor eye roll! “We’re targeting the $500B productivity market, and if we capture just 1%…” Yikes. Here’s why your top-down TAM kills credibility — and how to build one that makes sense.
Read moreStop asking customers "would you use this?" and start asking "tell me about the last time you..." The difference will save you months of wasted development. We break it all down.
Read moreThat advisor who made 3 intros? They just claimed $800K of your Series A valuation. We break down why most founder equity splits are investor red flags waiting to happen.
Read moreQuick hits on when "smart" recommendations backfire, why value propositions can't be forced, and the difference between data and actual decisions
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