Video Transcript

What is traction? When we think about startups and traction, the first thing that comes to mind is sales. After all, that's the ultimate traction we're looking for. But what about when revenue isn't the right metric yet? In our recent Startup Shop Talk live stream, JDM provided a 60-second explanation of exactly what "traction" is, and how you know if you have it. You can read more about Startup Shop Talk and watch our next live show here.