Complete guide to startup channel strategy | Startup Shop Talk Live #14
The most neglected part of the startup business model is channel strategy, but it literally determines whether you'll sink or swim. Let's break it down.
The most neglected part of the startup business model is channel strategy, but it literally determines whether you'll sink or swim. On a business model canvas, it's sometimes empty or has one or two little lines it. But that little bitty box is what determines the when, what, and how of getting in front of customers. So neglect it at your peril! But we're going to help you out with a complete guide to startup channel strategy: - What are channels? Where do they fit in? - How do we find the right channels for our startup? - Direct vs indirect channels - Partner vs owned channels - Channels from awareness through post-sale - How does this look in an early stage startup? - How does this look for later-stage companies? - Growth hacking is a form of channel strategy Let's do this!
Dan Casas-Murray: https://theleaninnovator.org
Josh David Miller: https://jdm.bio
ABOUT STARTUP SHOP TALK
Startup Shop Talk is a weekly, interactive live show entirely about startups & innovation — from idea to product-market fit. Hosted by Dan Casas-Murray and Josh David Miller (aka JDM), Startup Shop Talk is an open-ended forum where entrepreneurs can ask questions about innovation, entrepreneurship, the startup lifestyle, tools, techniques, & more, to startup advisors, investors, entrepreneurs, & their peers. Because, how do you eat an elephant? One bite at a time.
We're live every Friday at 11am PDT. Grab a coffee, bring your questions, bring your advice, and dive in!
Published 6 months ago