How to find new market opportunities
For our first episode of 2022, with all the promise that a new year brings, we almost have to talk about ideation. But, how does ideation work in an established firm rather than a startup?
You can also watch the live recording on youtube.
For our first episode of 2022, with all the promise that a new year brings, we almost have to talk about ideation. But, most of the time, when we talk about ideation, we’re talking about brand new companies. But! What if you’re an established company looking to innovate? What if you want to hedge your bets against threats in the market? What if you want to unlock growth and scale where it seems elusive?
In other words, how does ideation work in an established firm?
In this episode of Inside the Box, JDM talks through a four-step process for finding the most valuable market opportunities for your company.
For more detail and some sources cited, read our accompanying article.
About the Podcast
Inside the Box is a podcast about the metacognition of innovation and entrepreneurship, where we talk about the tools and techniques used to create amazing products and launch high-growth startups. Most importantly, we talk about the mindset successful innovators use to avoid getting in their own way.
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Published 5 months ago